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908-236-0277. So were a brand thats going to be close to pushing a 3:1 investment ratio. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. cincinnati fence company llc SERVICE. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. The offering is by prospectus only. Management can grow a company without having to invest too much money, and . Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. So thats what we call Inspiring Better. Right now Im on a Mango Berry Cosmo kick. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Were working on it. John Joseph Dallier - Worldnews.com Yes, we have some great products on our menu that weve crafted, but you can go off script. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". See where were looking to grow to meet the incredible demand. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. And the digital guest experience is another way for our customers to use us. Absolutely. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). A veteran hospitality professional . He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. TropicalSmoothie.com. So that was helpful! "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. In July 2018, I was named interim CEO, and then permanent in December 2018.". Tropical Smoothie Caf works to keep its momentum - Restaurant Business Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. TropicalSmoothie.com. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com FDD Talk 2021: Tropical Smoothie Cafe Franchise Review (Financial Then I was our chief development officer and Ive been our CEO for about three years now. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Start Now! It was not possible for me to get involved in every project so I had to learn to let go and delegate. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Charles Watson, CEO Corporate Address . We find that real fruits, veggies, and juices just taste better.". Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. What is the mission and goal of the company over the next few years? Its the high quality ingredients. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Since that time, he has led the company on its quest towards $1billion in sales by 2023. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. So its the made-to-order. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Passion is key in everything. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. We're a healthier, quick . The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Share Tweet Share Pin. Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and charles watson tropical smoothie net worth - shantisrl.com F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. Net Worth Requirement $350,000 . Provide product innovation and innovation in general. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Occhiogrosso:What was your plan for the first 90 days? Its tough. To what factors do you attribute the growth of the chain in recent years, and to its staying power? 5 free lookups per month. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. Its getting involved in the local community. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. 'Are y'all OK in LA?!' The internet is left in uproar after shopper Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 1117 Perimeter Center West, Suite W200 But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? Find contact details for 700 million professionals. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Watson: As you know, the restaurant industry has taken a huge hit. When our franchisees are successful, the brand is successful. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. Tropical Smoothie Cafe Posts Record-breaking Q2 Results Day-to-day I would say my favorite is the Avocolada Smoothie. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Tropical Smoothie Franchise For Sale - SmoothieProClub.com Occhiogrosso: How do you feel about franchise advisory councils? Mark serves on the board of the Institute of Certified Franchise Executives. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. So that would be my thoughts. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. charles town entries Tropical Smoothie Cafe Posts Record-Breaking Q2 Results Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Our consumers really like our food. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. There is no assurance that you will do as well. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Call now and speak to a franchise development leader. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. Its a fantastic organization that weve enjoyed immensely being part of. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. We set company-wide strategic imperatives around these issues immediately.". "I wanted to further instill a franchisee-first mentality. By Jonathan Maze on Apr. NET WORTH * LIQUID CAPITAL/CASH . As reopening guidelines are being determined, we plan to move forward with an abundance of caution. There is no assurance that you will do as well. There is no assurance that you will do as well. . With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. For me, my entrepreneurial passion really came from my parents. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Other common Tropical Smoothie Cafe email . Tropical Smoothie Cafe CEO Charles Watson on franchisee success and The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. So well get to 50, but Im not focused on about five or six of them right now. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Tropical Smoothie Cafe Achieves 11th Straight Year of Positive Same The companys goal is to open 1,500 cafes or more by the year 2024. There is no assurance that you will do as well. in December 2018. Tropical Smoothie Prioritizes Franchisees to Inspire Growth By Jonathan Maze on Jan. 24, 2019. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Challenge the Pros: Leveraging To Meet Development Goals This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. Occhiogrosso: What was the condition of the company before you were named CEO? Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Chipotle chicken flatbread. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Southern-style, all the way! I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. The offering is by prospectus only. And now is the right time to buy." . Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Costs can vary by location and the average cost is $370,000. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. TropicalSmoothie.com. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Sometimes youve just got to go with the taste. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Its doing more than just being in business to sell food and smoothies. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. No credit card required. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Atlanta, GA 30338 Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . I would say Im absolutely not opposed to being in all 50 states. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? So Ive got to get them in while I can. Beyond just smoothies, we serve better-for-you . SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. So since I like it, and since we love Camp Sunshine, we may see that this fall. Show all. If you dont have a good product, it doesnt matter. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Such filing does not constitute approval by the Department of Law. We look forward to realizing Charles vision for the company.. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Charles is directly responsible for selling more than 800 franchises during his tenure. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). *$1,009,803 System Wide Average Net Revenues. Outside of smoothies, whats the top-selling non-smoothie product? In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. Watson will lead us through our next phase of strategic growth. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. This information appears in Item 19 of our Franchise Disclosure Document. Atlanta, GA 30338 Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe And we actually drove our comparative sales versus 2019 by 7.5%. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. Not the Charles Watson you were looking for? This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed.