The best Super Bowl 2022 commercials: The ads that scored a touchdown. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Live Blog: Super Bowl LVI Ads, the Best (and Worst) Commercials Two inspiring brothers. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. Jones . he drawls. The top 10 Super Bowl commercials that have already generated the most buzz online this year. Soon, her seashells started selling and so on and so forth. Cheetos & Doritos Flamin' Hot "Push It" Super Bowl 2022 Commercial With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. But neither performer is actually shown, despite the fact that they presumably dont come cheap. Super Bowl commercials 2022: Watch all of the ads that aired - Yahoo! Then comes the tagline: Its only worth it if you enjoy it. Say what? Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. More from Ad Age: See how Budweiser is bringing Clydesdales back to the Super Bowl. J.R.R. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. Its almost enough to drive us to drink. - 1 day 2 hours ago. CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. 0:30. When expanded it provides a list of search options that will switch the search inputs to match the current selection. We begin with Tommy Lee stopped on a deserted road. Rather than smoking a stogie, shes eating a lollipop. Judann Pollack (Judy) is executive editor of Ad Age. 1:23. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. But fans of Dr. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. . Virtual miniature NFL legends come to life in this commercial by the league. Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. Until now we hadnt even thought about car charging devices being dangerous. Doritos Dogs - Super Bowl 2016 Commercial. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. The best Super Bowl commercials of 2022, ranked | The Independent Paige Spiranac Joins Inside Edition for Super Bowl LVII Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Thanks for warning us, Wallbox. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. in the series. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". IE 11 is not supported. Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Seth Rogen and Paul Rudd star in the chip company's commercial. A fourth Tundra slides into formation, driven by Nick Jonas. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. Push It | Flamin' Hot | Super Bowl LVI TV Spot - YouTube A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. Lindsay Rittenhouse Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. And thats about it. The engines rev and the pair peels out. Watch every 2022 Super Bowl commercial | EW.com Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Super Bowl Sunday will be, per usual, jampacked with ads. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Koepka: Zero? Matthew McConaughey plays an astronaut in this disjointed Salesforce commercialand ends up sounding like neither an astronaut nor Matthew McConaughey, but a guy whos reciting a script written by committee. Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. For an optimal experience visit our site on another browser. Charlie Puth Teases a Flamin' Hot Mystery in Upcoming Super Bowl Booking.nah. The Most Notable Trend In 2022 Super Bowl Advertising? Humor - Forbes And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. What were left with is a milquetoast message that Skechers is comforting but not illegal. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Almost. ), the execution of this ad just doesnt work. 0:30. But maybe it doesnt need to. Five Super Bowl commercials making the most buzz | The Hill And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. Such a lost opportunity! Golfer Brooks Koepka is deciding what to order. Koepka: Oh, really? Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. Whats up, Jones? she taunts. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Were not certain, but it successfully appeals to the sloth in us. Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. All-electric? More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. 2022 Super Bowl leaked commercials: A look at the ads that will air The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. Watch the 2022 Super Bowl ads | CNN Business But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. 2022 05:43 PM . This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. So we were excited for this commercial, until we realized we were blinded by nostalgia. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. The series is expected to premiere on Sept. 2. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Turkish Airlines, of course. Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. Grace Kay. Or, maybe you got an error message, because, as Coinbase put it, that was more popular than we thought. Exactly what you were served depended on your timing and your luck (hey, just like crypto investing!). An adorable robotic dog. The sloth unlikes the trailer and reaches out to knock her name off the. This God-like entity that has the power to unite our world and turn back millions of years of history? 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As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. Chevy/YouTube. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind.