Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Therefore it has to be differentiated with marketing processes. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager The company has clearly identiable operational and marketing, Premium but lacking of traditional service. Airline Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. EasyJet Marketing and Management in the Airline Industry - BohatALA [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. easyJet | IBM Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. As such any organization must strive to identify its stakeholders and their specific needs, Premium This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. These cookies ensure basic functionalities and security features of the website, anonymously. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Airline, Stakeholders Stakeholder Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Simple & Easy EasyJet Titles. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. and [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Who are EasyJet stakeholders? - Heimduo ANALYSIS OF EASYJET'S BUSINESS AND FINANCIAL PERFORMANCE - Essays-Stock What we do - easyJet plc BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Shareholders [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. However their expectations are plenty. It was a shaky start but one that would grow into a stable foundation. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. London airport is up for sale after airlines scrap flights 3.2 Product and services 6 These cookies will be stored in your browser only with your consent. Airline 2. for only $11.00 $9.35/page. Airline Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. This problem has been solved! With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Employees - they want to be . Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game This is particularly shared among young travellers and several business travellers. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Identify the key stakeholders for EasyJet. - essayZeus [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. "Easy Jet" redirects here. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Air France Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Low-cost carrier Competitors and competitive advantage 11 [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. 3.5.1 Check-in 9 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. EasyJets Business Model Analysis It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Answer (1 of 4): A number of these stakeholders can be Identified. Ways of Working Strategy. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Airline, MARKETING RESEARH PROJECT What are three ways that railroads affected the economy? All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Lets take a closer look at, Premium "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Easyjet S Response To Social Responsibility Needs - UKEssays.com Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. Geneva was EasyJet's first new base outside the United Kingdom. Low-cost carrier, Pestle analysis of Easyjet Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Introduction OPPORTUNITIES How does EasyJet create value for the customer? EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. (Coauthor(s): Premium This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. 3. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. First published on Thu 28 May 2020 03.16 EDT. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Collect and evaluate economic factors which might influence EasyJet general business environment. All in all marketing is one of the most elements, Premium The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. 1.1 Introduction. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Easyjet. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. EasyJet Ryanair Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Background 3 Better Essays. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. P2 M1 and D1 Investors - easyJet plc Southwest Airlines External Impacts 5 4.2.2 BIBLIOGRAPHY As a result the low-cost airlines (LCA) are flourished. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. EasyJetHotels offers accommodation products throughout the airline's network. Table of Contents. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. PICTURE CONTENT v easyJet. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Stakeholder Internal stakeholders are those from within the, Premium Political factors reflect the political stability of the region where Easyjet is operating. It currently uses the slogan "This is Generation easyJet". Project management, Steps in Identifying Stakeholders Interrelationships - The world of travel & Tourism Easyjet stakeholders Free Essays | Studymode [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Premium School Number: 110131060 [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Stakeholder analysis Powerful Essays. Ryanair Stakeholder analysis Despite the global recession the Easyjet is making significant profits. But its time that we took responsibility for the effect flying has on the environment. British Airways [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Premium DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). This had a negative impact on customers, EasyJet has . The airline modernised the building and painted it orange. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Stock market Originally the company ran its operations absolutely on direct phone sales. Brand Management [85], EasyJet serves 136 destinations (as of February 2019). Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Easyjet stakeholders. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Staffing and recruiting 10 Stakeholders can affect or be affected by the organization s actions objectives and policies. An aerial view of SEN. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. This cookie is set by GDPR Cookie Consent plugin. TABLE OF CONTENTS In addition there are different levels of stakeholders: primary and secondary. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Despite some previous concerns about the purchase from key shareholders, the need to . EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. EasyJet hack: 'I've been left in complete limbo' - BBC News 4 How does easyJet affect the environment? You also have the option to opt-out of these cookies. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. London Gatwick Airport Updated: Feb 28th, 2023. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. Airline, Impacts of Tourism These are stakeholders who are directly affected by a project, such as employees. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. 1st Business: Nike We are a low-cost European point-to-point airline. EasyJet - Wikipedia [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. Charitable organization younger fleet and advantaged fleet deal reducing ownership and maintenance costs. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. 725 Words; 3 Pages . Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Letter to shareholders from the Chairman of easyJet plc. who are the stakeholders of easyjet - digitalexpertzone.com [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Introduction for only $11.00 $9.35/page. Also the condition of the world economy determines the nature of its marketing policies. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. easyJet is one of the world's most successful low-cost airlines. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Explore the key stakeholders of EasyJet and map in terms of their power and interest. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. London Gatwick Airport EasyJet has a unique geographical location because it was born in England. Easyjet Plc Porter Five Forces Analysis - Fern Fort University Stakeholder Avianca, the characteristics of this category of product. Below are the introduction, body and conclusion parts of this essay. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Lorem ipsum dolor sit amet, consectetur. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Trade union Stakeholders of easyjet Free Essays | Studymode Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. who are the stakeholders of easyjet - mail.dynamictyping.dev Management [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Table of Contents Development and justification of an Easy Jet strategy map. Quality Glossary Definition: Stakeholder. Generally Accepted Accounting Principles. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Changing pictures of the political sphere have a deep impact on the aviation industry scene. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Solved Explore the key stakeholders of EasyJet and map in | Chegg.com